Poster campaign PESTiciden

For the Innovation & Business Development course, you design a product/service/innovative idea up to prototype stage, including business model and ethical reflection. For this, you use the Human Centred Design method and consider Behaviour Design techniques. For this, we created a campaign against bullying, in the style of Uğur Gallenkuş. Using as a business model a company, PESTiciden, which takes on tough social issues using violent images. These are, as it were, exterminators against the culprits.